Social Media Advertising

With over 320 million users in North America accessing social media networks daily, there is no question whether your small business should be actively engaged in social media  advertising.  The challenge for most businesses is how to get their posts in front of their target audiences as organic reach continues to decline year over year. According to Crazy Egg, organic reach on Facebook is now a meager 6%. This means that for every 100 fans you have, only 6 of them are going to see your posts. Simply stated, social media marketing is now a pay to play game as networks like Facebook, Instagram, LinkedIn, Twitter, and others seek to monetize their audiences with advertising dollars. 

As a result, paid social media is now essential for small businesses to amplify their content to reach their intended target audiences.  Unlike the intent-driven PPC Advertising and Search Engine Optimization, social media advertising is an “interest-driven” digital marketing strategy. Instead of capturing demand from search engines by showing ads or pages following keyword searches, social media advertising “pushes” ads to users based on their interests, affinities, behaviors, connections, demographics, etc. 

Here at Performance Media Agency, most of our small business clients use social media advertising for lead generation and online sales.  We use a thorough performance-driven social media advertising process for all paid social campaigns.

Our Social Media Advertising Process

Following our campaign briefing meeting, we research your industry, your target audiences, your competitors, and will gather data to determine which social platforms, strategies, and tactics will bring you the best value for your investment.

Using data from our preliminary meeting and research, we craft a customized social media advertising strategy designed to bring you maximum value from your campaigns. Driven by your marketing objectives, this strategy includes social platforms, placements, creative formats, targeting parameters and buying model recommendations for success.

The strategic direction of the campaign will determine what social networks we will use, how we structure your account, the buying model we will use, what placements to pick, which audiences we will target, and the type of creative we will need to develop to help meet your campaign objectives. Unlike PPC advertising on search engines, creative formats for social media marketing vary greatly by platform and may include images, videos, animated gifs, etc.

For social media advertising, we use a variety of quality assurance checks before, during, and after we launch your social ads campaign to ensure top performance with minimum waste. This ensures flawless execution and best results.

Once your social media advertising campaign goes live, our Performance Media Agency team continuously monitors your campaigns, analyzes placements and creative data to make optimization & budget allocation decisions to generate more & better quality leads at the lowest possible cost. We look at things like bidding signals, location, devices, creative formats, platforms, demographics and other signals to optimize your campaigns for maximum performance.

On a monthly basis, our Performance Media Agency team will send you a link to your customized, dynamic campaign dashboard showing the results of your campaigns with insights & recommendations for improvement. We will also invite you to a 30 minute Zoom meeting to go over results and answer any questions.

Client Testimonials

Social Media Advertising FAQ`s

Social media advertising is the process of setting up paid  campaigns on social networks to show targeted ads to users based on a variety of targeting options including behaviors, interests, similarities, location, demographics, etc.

Social media advertising is a very essential piece of your overall business and marketing strategy. Advertising on social platforms platforms helps you connect with potential customers, increase awareness about your brand, service or product, and can help boost your leads and sales volumes.

Yes it absolutely can in many ways. With social media advertising you can not only communicate directly with your current customers, but also create targeted ads to reach new audiences and generate leads.  The variety of ad formats and targeting options available allow you to deliver the right message to the right audience at the right time. 

That depends primarily on your business and marketing objectives, the industry you are in, the products or services you offer, the target audience you are trying to capture and your media budget. For example, if you are targeting women with aesthetic services, you must be on Facebook, Instagram and perhaps Pinterest. If you are a lawyer or accountant trying to target medium-sized businesses, Facebook and Instagram are good options, but perhaps LinkedIn is best as that platform can target by company size, title, occupation, etc.

Ready to discuss Social Media Advertising for your business?

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