Search Engine Optimization (SEO) is the process of optimizing your website’s on-page and off-page factors to improve its online visibility on search engines for the purpose of getting more traffic.
Contrary to the instant-gratification nature of PPC Advertising, SEO is more of a long-term traffic and user acquisition digital strategy. When done well, SEO can provide a significant, and cost-effective, way to increase the volume and quality of organic traffic to your website.
To really get the most out of SEO, it is very important to stay on top of Google’s search updates, which happen quite often. In addition, SEO is a complex digital strategy that requires both technical and online marketing expertise to get the best results. With proper SEO, you help Google find your content, tell it which pages should and should not be crawled, help users understand your content, organize your site hierarchy, optimize your content, make your site mobile friendly and make it easy for potential customers to find you.
Here at Performance Media Digital Marketing Agency, we follow a proven process for all SEO initiatives that delivers a strong foundation for success.
The first step in any SEO initiative is to prepare a full website audit. This document will reveal the “SEO health” of your website and provide insights as to what needs to be changed on or off your website to improve indexation, visibility & organic search engine rankings.
The SEO Blue Print contains technical, architectural, navigational. content, and other SEO-related recommendations to improve the crawlability and indexation levels of your website on search engines for the purpose of getting more traffic.
Using data from a variety of keyword research tools, social networks, your website, the competition, search results pages and your own Pay per Click data (if available) we identify the most valuable keywords for your business and map them to your website for SEO implementation.
Once the keyword selection and mapping is done, we produce a preliminary positioning report for each of your selected pages. This will reveal how visible your pages are on Google, the average position for each keyword and estimated traffic volumes. This report will serve as a benchmark for all SEO initiatives.
This phase includes a list of recommendations to improve or create SEO-optimized content for selected pages of your website, as well as information on recommended websites for link outreach,
Reporting on Search Engine Optimization metrics is done monthly and typically begins 30 days after the recommendations in the previous phases have been implemented. Among others, SEO reporting metrics include organic visibility index, traffic volume, keyword rankings, inbound link volume, etc. Reporting also includes additional optimization and informational opportunities like competitor benchmarking, additional content or page recommendations, PPC and SEO synergies, social media promotions, etc.
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SEO stands for Search Engine Optimization. It is the process of optimizing both on-page and off-page factors to help improve the volume and quality of organic (free) traffic your website receives from search engines, local listings and directories. Among other things, SEO is important because organic search is most often the primary source of quality website traffic. Without SEO, you will need to rely on paid tactics (PPC, Paid Social, Display advertising) to get quality traffic to your website. SEO also builds trust and credibility while good SEO also means better user experience, more traffic, engagement and conversions (leads). Last, if you are not on page 1 of the search engines, you are not going to get the click from that valuable user who is ready to buy.
SEO costs vary depending on who you ask and which company is offering the service. Be careful with companies that charge very low prices as they usually cut corners and use improper SEO tactics that may get your website penalized and traffic will decrease instead of increase. The price for SEO also varies depending on the size and complexity of your website. Here at Performance Media Agency we simplify this process as we offer subscription-based pricing and our SEO packages start at $1000/month.
Contrary to Pay per Click advertising, SEO is a long-term strategy. The first few months are dedicated to making updates to your website to improve crawlability and indexation. Once keyword rankings start to improve (typically within 4-8 months), traffic volume from search engines will start to increase as well.
Absolutely. Search engines are always evolving and tweaking their algorithms so your (and your competitors) keyword rankings will fluctuate constantly. This is why it is important to maintain your SEO efforts with ongoing research, content updates and keyword testing.
Beware of any agency or individual who tells you they can guarantee top SEO rankings. No one can guarantee rankings on search engines as there are too many uncontrollable variables at play as search engine algorithms are constantly changing. While we cannot guarantee top rankings, we can guarantee that we will use our 13 years of SEO experience, proven processes, and best-in-class technologies to get you the best SEO results possible.
Yes. SEO and PPC are two complementary strategies seeking to achieve the same thing; increase the volume and quality of traffic to your website. Any good agency out there will recommend PPC to complement SEO for high-volume, low-ranking terms as well as to optimize your website. Ask us how we integrate PPC and SEO to maximize the value of your digital investments.
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