Local SEO

Local SEO is a Search Engine Optimization (SEO) strategy designed to help your service area business become more visible in local search results on Google, BING and other platforms like Facebook Local, Apple Maps, etc. 

Any local service area business with a physical location that provides products and services in a specific geographic area can benefit greatly from local SEO.  Urgent care facilities, medical spas, hair salons, restaurants, laundromats, cleaners, doctors, dermatologists, dentists, law firms, pet stores, plumbers, contractors, electricians, real estate agents, and insurance brokers should be doing local SEO.

Investing in local SEO is your chance to get found by consumers in your area who are ready and willing to buy from you. But to rank well in local SEO (Google Maps, Google Local Listings, etc.), it is important to know what the top local search ranking factors are favored by Google and other platforms.

While local search ranking factors are constantly evolving, we have identified some of the most important factors for both ranking in the “local pack” and on local organic searches.  Some of these include the accuracy of your Google My Business listing, On-page localization of your web pages, online reviews, inbound local links, and citations on directories.

Optimizing for local ranking factors will help improve your relevance, prominence and proximity, the three main Google signals used by its local ranking algorithm.

Our team at Performance Media Agency uses a thorough, tested and well-documented process for Local SEO that sets all our service area clients up for success in local search.

Our Local SEO Process

The first step in any Local SEO initiative is to prepare a full local SEO audit. The Local SEO audit will reveal gaps and opportunities for local search success including the accuracy of your listings, your local search rankings, on-page local SEO content opportunities, reviews gaps, inbound links and other factors.

The Local SEO Blue Print will provide information on what on-page or off-page local SEO factors need improvement and optimization in order to rank well for local searches. This includes local citation inaccuracies, missing localized keywords on your website’s content and meta descriptions, volume and authority of inbound links, number of positive and negative reviews, etc.

Using data from a variety of keyword research tools, local search packs, your website, the competition, search results pages, Google Search Console and your own Pay per Click data (if available) we identify the most valuable localized keywords for your business and map them to your website for local SEO implementation. These keywords will also be used in anchor text, Google My Business listing title and description and other local directories.

Similar to SEO, once the keyword selection and mapping is done, we produce a preliminary positioning report from a local search perspective. This will reveal how visible your pages are on Google local, whether you show up on the local 3 pack of Google listings, etc. In addition, we will use data from Google Search Console and Google My Business insights to complement the report.

This phase includes a list of recommendations to improve or create content optimized for local search on selected pages of your website, as well as information on recommended local websites for link outreach,

Reporting on local SEO is as important as any other digital marketing effort. While there are a variety of metrics to review regarding local SEO success, the most important ones link back to the reason why you decided to embark in Local SEO in the first place. Reporting on Local SEO is done monthly using our proprietary tools but you will also receive a local SEO report from Google My Business automatically every 30 days, This will include the number of calls, direction requests, website visits and other engagements with your listing on GMB and Google Maps.

Local SEO Case Studies

Client Testimonials

Local SEO Questions Answered

Local SEO Marketing is a Search Engine Optimization tactic designed to make your business more visible in local search results and maps on Google and other search engines.

Local SEO costs vary depending on who you ask and which company is offering the service.  Be careful with companies that charge very low prices as they usually cut corners and use improper local SEO tactics that may get your website penalized and traffic will decrease instead of increase.  The price for Local SEO also varies depending on the number of physical locations and geographic areas you serve. Here at Performance Media Agency we simplify this process as we offer subscription-based pricing for Local SEO packages starting at $250/month.

The main difference between SEO and Local SEO is that SEO focuses on improving on-page and off page factors to increase visibility of your website on a national scale for a specific set of keywords while Local SEO focuses on improving the visibility of your business for local searches.

There are a variety of benefits of investing on local SEO including better online visibility for your business, more foot traffic, more local customers and increased sales. Local SEO is key for mobile users to find your business in search engines, social channels and online directories.

Beware of any agency or individual who tells you they can guarantee Local SEO results.  No one can guarantee rankings on search engines as there are too many uncontrollable variables at play as search engine algorithms are constantly changing.  While we cannot guarantee Local SEO results, we can guarantee that we will use our 13 years of SEO experience, proven processes,  and best-in-class technologies to get you the best Local SEO results possible.

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