True Essence Skin and Laser is a medical spa located in Surrey, British Columbia, Canada. Their goal is to provide people of all backgrounds and ethnicities with high quality aesthetic treatments to help them feel and look better in their own skin. A Performance Media Agency client since 2020, True Essence was in real need of a new website as their old one was very slow to load, did not convert well, and it was very difficult to manage and update as it was using a very old cookie-cutter style WordPress theme that was unsupported by the developers. They challenged us to create a new SEO-optimized, responsive website that appealed to all ethnicities, was easy to read, navigate and explore. In addition, they required the new website to be very simple for visitors to book appointments either by filling out a form or by calling. Last, they wanted to showcase their treatments in a more engaging way by including images, videos, before and after photos and frequently asked questions. All these elements were created to help bring visitors down the purchase journey and, so far, it is working as intended. 😉
TRUE ESSENCE SKIN & LASER
WEBSITE RESULTS
The Results
60 days after launching the new website, we noticed significant improvements in the number of sessions per visitor, bounce rates, pages per session and, most importantly conversion rates. With the new website, the number of sessions per visitor improved by 98%, the bounce rates dropped 20%, pages per visitor session increased by 68% and conversion rates increased by 67%. These results clearly reveal that the new website built by Performance Media Agency is helping True Essence Skin and Laser grow their business, a promised we made to them since day 1. 🙂
If you are looking to improve your online presence with a new website design that converts at a higher rate, contact us for a free consultation.
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