A division of Rapha Health & Wellness in Houston, Texas, RHW Med Spa is a full-service medical spa that specializes in the creation of beauty from the inside out. They provide customized aesthetic treatments for women and men in Houston to achieve beautiful results each time. As a new Performance Media Agency client, RHW Med Spa asked us to design a new website targeted at all ethnicities in the Houston area. They requested for the new website to include both online booking functionality and a shopping cart so they can sell their skincare and weight loss products online for the convenience of their growing customer base. In addition, they required that we used high-end images and videos, include email subscription functionality as well as ensuring the website was mobile friendly and easy for customers to find and book appointments. To complement the website, we also created an optimized a Google My Business listing to help with Local SEO and launched a Google Ads Search Engine Marketing campaign to help bring instant quality traffic and generate new customer leads.
RHW MED SPA
Since the new website launched in January 2021, user sessions have improved 58% from organic and referral traffic. The bounce rate (the rate at which users arrive at the website and leave without visiting any other pages) has dropped 24%, while the website’s conversion rate (the rate at which users arrive and book appointments from all traffic channels) has improved 49%. This means the new website designed by Performance Media Agency is helping RHW Med Spa grow their aesthetic practice business by converting more visitors into paying customers.
Feedback from RHW Med Spa and and customers has also been extremely positive with comments like the “website is easy to navigate,” “the images and content are great,” “it loads super fast on mobile devices,” and the new online booking system “has helped us streamline our appointment booking process.”