Luminary Cosmetic Medicine

Luminary Cosmetic Medicine & Hair Restoration is a medical spa located in Linwood, New Jersey, USA.  Their goal is to provide people of all backgrounds and ethnicities with high quality aesthetic treatments to help them feel and look better in their own skin.

Client

Lauren Saltzburg

Service

Web Design

Challenges and solution

A Performance Media Agency client since 2022, Luminary Cosmetic came to us looking for a complete overhaul of their outdated website. The previous site was not only visually unappealing, but it was also slow to load, poorly optimized for search engines, and difficult to update without technical assistance. It didn’t reflect the premium nature of their brand or the modern aesthetic experience they deliver in their clinic.

They challenged us to design a new, responsive, SEO-friendly website that was sleek, welcoming, and inclusive—resonating with a diverse clientele across all skin types and backgrounds. A major priority was to simplify the booking experience by making it easy for visitors to schedule a consultation through integrated forms or with a single tap to call.

Another key goal was to showcase their wide range of aesthetic treatments more effectively. We accomplished this by integrating high-quality original imagery, service-specific videos, before and after galleries, and a rich FAQ section. These upgrades not only improved user engagement but also helped guide visitors down the conversion funnel. So far, the results speak for themselves. 

Delivering results

60 days after launching Luminary Cosmetic’s new website, we saw measurable improvements across every key performance indicator: user engagement, browsing behavior, and—most importantly—conversion rates.

The number of sessions per visitor increased by 91%, bounce rates dropped by 23%, pages per session grew by 72%, and conversion rates jumped by 64%.

These results clearly show that the new website crafted by Performance Media Agency is doing exactly what it was built to do—help Luminary Cosmetic grow their business and elevate their digital presence. That’s the commitment we made from day one. 

If you are looking to improve your online presence with a new website design that converts at a higher rate, contact us for a free consultation.

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Canada

Montreal, Quebec

United States

Fort Lauderdale, Florida