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Performance Media Agency Inc. has been operating since July 2020.  Our Founder & CEO has been managing digital media strategy and execution for over 20 years. Check out his bio here, review his LinkedIn profile for more information or feel free to contact him directly.

Yes we do.  We are 100% process-driven and thanks to these processes we are able to deliver with flawless execution and provide better results than other agencies that do not have proper operational, strategic and executional processes in place.

Customer service is 90% of the work we do for our clients. When you partner with Performance Media Agency you get a strategic marketing partner you can trust that is available to you when you need it. All our customers enjoy 24/7 customer support and they can contact us by phone, text message, email, WhatsApp, Signal, Telegram, Messenger you name it.

This depends on what type of business you are and your industry vertical. At a minimum, any local service business should have a website optimized for local searches, a Google My Business & BING local listing, Facebook & Instagram pages, LinkedIn, Pinterest & Twitter presence. Some types of businesses will also require a presence on industry-specific directories, chambers of commerce and local associations. Many of our clients are even active on TikTok, Reddit and SnapChat.

Yes it absolutely can in many ways. With social media marketing you can not only communicate directly with your current customers, but also create targeted ads to reach new audiences and generate leads.  The variety of ad formats and targeting options available allow you to deliver the right message to the right audience at the right time. 

That depends primarily on your business and marketing objectives, the industry you are in, the products or services you offer, the target audience you are trying to capture and your media budget. For example, if you are targeting women with aesthetic services, you must be on Facebook, Instagram and Pinterest. If you are a lawyer or accountant trying to target medium-sized businesses, perhaps LinkedIn is best as that platform can target by company size, title, occupation, etc.

Pay per click (PPC) advertising is an online advertising model where marketers pay a fee every time someone clicks on their ads.  Pay per click advertising is one of the most effective digital marketing tactics available to local service businesses today.  While marketers can do PPC advertising on many different online platforms (search, social. display), we at Performance Media refer to PPC advertising when launching search marketing campaigns on Google Ads or BING ads. When done on search engines, PPC advertising is very effective as it is intent-driven, measurable, efficient and effective. It helps to capture demand, protect your brand, level the playing field and most often, generates postive ROI.

Definitely.  E-mail marketing is still one of the most effective online marketing tactics available today especially for keeping current customers engaged, communicating new offers and promotions, getting repeat sales, nurturing leads and generating new ones. 75% of our customers do e-mail marketing campaigns on a monthly basis. Ask us about it.

All our services are 100% customized to every customer in terms of strategy and execution. Yes we do have data from other clients and yes we know what has and has not worked for previous clients but we do not do cookie-cutter campaigns or websites.  The learnings are transferable but every client has its own unique needs and all our plans are tailored  to meet those specific needs for every client.

Yes we do have a verifiable record of success for performance digital marketing and website design.  Check out our case studies, review our client testimonials, and feel free to contact our clients directly for more information on our strategic and executional expertise as well as service levels.  We can guarantee you will want to work with us after hearing from them.

Pay per click costs on search engines like Google vary greatly by industry, region, product, service,  competition levels, search volume demand, seasonality, quality score, etc.  These costs can range from a few cents on a branded keyword to more than $20 on a generic high-volume, high-competition term. Most of our clients spend between $750-$2,500 per month on PPC advertising. The ROI is typically positive when done by a seasoned expert and is built on a strong foundation focused on business and marketing objectives.

From marketing brief to launch, it could take between 3-10 business days. It really depends on the products or services you will offer, how quickly the tracking is setup and tested on the website and how fast we can get approvals. We have a very rigorous PPC process built to set your campaigns with a strong foundation for success.

SEO stands for Search Engine Optimization. It is the process of optimizing both on-page and off-page factors to help improve the volume and quality of organic (free) traffic your website receives from search engines, local listings and directories. Among other things, SEO is important because organic search is most often the primary source of quality website traffic. Without SEO, you will need to rely on paid tactics (PPC, Paid Social, Display advertising) to get quality traffic to your website. SEO also builds trust and credibility while good SEO also means better user experience, more traffic, engagement and conversions (leads). Last, if you are not on page 1 of the search engines, you are not going to get the click from that valuable user who is ready to buy.

The first step of your SEO strategy is to prepare a full SEO audit.  This document will reveal the “SEO health” of your website and contain a series of recommendations for improvement. Please contact us if you would like to receive a free SEO audit.

When all the content is available and ready to go, we would typically build a website in 10-15 working days including setup, quality assurance, revisions, testing and launch.

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